Issues
Issue 01 — Now Live
Issue 01 is live — commercial insight and brand strategy for East Africa’s marketing and communications leaders. Four pieces published so far, with two more on the way.
In This Issue
- NOISE — the quiet decline of East African marketing craft
- Breaking the Illusion — a media reach reality check
- The Gamble — inside the Kyooto Waragi gin launch
- The Blackout Test — MTN Uganda’s crisis response
- AI in the East African Agency — a 3-step test for AI-assisted creative
- The Outsider’s Playbook — Kenya Originals (coming soon)
Past issues will appear here once published.