Issue

Issue 01

Shattered megaphone amid debris with city skyline behind, MarketCraft Issue 01 cover imagery

Noise: How East Africa’s Marketing Machine Lost Its Voice

Before 2015, the region's biggest brands didn't just advertise, they rewired how millions of people talked, paid, and trusted.
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Breaking the Illusion: What Uganda’s 2026 Media Data Actually Says About Digital

Every agency pitch this year leans digital-first. The newest Ipsos NAMS numbers tell a more complicated story — one where radio still reaches more Ugandans than any other…
Sylvia Mulinge, Chief Executive Officer, MTN Uganda, speaking at a press conference

The Blackout Test: How MTN Uganda Turned Six Hours of Silence Into a PR Masterclass

A power failure took down Uganda's largest telecom for half a day. How MTN's leadership fought back is a case study every comms professional should study.
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Reach East Africa’s marketing, sales, and PR leadership. Contact ENGAGE Marketing Africa to place your brand here.

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Grid of AI company app icons and logos

Amateur Hour: How AI Is Undoing a Decade of East African Marketing Craft

The tools have never been more powerful. The output has rarely been worse.
Kyooto Waragi spirit bottles, Nile Breweries' new spirits product

The Big Gamble: Why Nile Breweries’ Entry Into Spirits Could Redefine It, Or Cost It

For about 75 years, Nile Breweries was a beer company. With Kyooto Waragi, it just bet its reputation on becoming something more.