Category
Case Studies & Success Stories
The Blackout Test: How MTN Uganda Turned Six Hours of Silence Into a PR Masterclass
A power failure took down Uganda's largest telecom for half a day. How MTN's leadership fought back is a case study every comms professional should study.
The Big Gamble: Why Nile Breweries’ Entry Into Spirits Could Redefine It, Or Cost It
For about 75 years, Nile Breweries was a beer company. With Kyooto Waragi, it just bet its reputation on becoming something more.