Breaking the Illusion: What Uganda’s 2026 Media Data Actually Says About Digital
Every agency pitch this year leans digital-first. The newest Ipsos NAMS numbers tell a more complicated story — one where radio still reaches more Ugandans than any other medium, and social media’s real strength is narrower and more specific than the hype suggests. If you’ve sat through a media strategy pitch in Kampala this year, […]
The Blackout Test: How MTN Uganda Turned Six Hours of Silence Into a PR Masterclass
A power failure took down Uganda’s largest telecom for half a day. How MTN’s leadership fought back is a case study every comms professional should study.
Noise: How East Africa’s Marketing Machine Lost Its Voice
Before 2015, the region’s biggest brands didn’t just advertise, they rewired how millions of people talked, paid, and trusted.
Amateur Hour: How AI Is Undoing a Decade of East African Marketing Craft
The tools have never been more powerful. The output has rarely been worse.
The Big Gamble: Why Nile Breweries’ Entry Into Spirits Could Redefine It, Or Cost It
For about 75 years, Nile Breweries was a beer company. With Kyooto Waragi, it just bet its reputation on becoming something more.
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